Task: Improve the conversion rate and attract more users to our app by optimizing ASO.
Age
35
Preferences
Well-rounded fitness approach, high-intensity workouts
Occupation
Business Executive
Motivations
Prioritizing health, maintaining physique, reducing stress
Income
Above average
Time Constraints
Values efficient training methods due to a busy schedule
Lifestyle
Sedentary job, possibly remote/from home
Performance Tracking
Motivated by progress tracking and goal setting
Fitness Environment
Home or regular gym attendance
Tech Savviness
Comfortable with fitness technology
Interests
Calisthenics, running, overall fitness improvement
Fitness Level
Previously active, aiming to surpass previous level
Goals and Needs:
Achieve a balanced and sustainable fitness routine to counteract a sedentary lifestyle.
Improve strength, endurance, and overall physical fitness.
Seek guidance on proper form, personalized approach, nutrition, stress management, and recovery strategies.
Enhance mobility and flexibility for overall well-being.
Persona Development: We began by creating a detailed persona of our app's target user.
Market Research: I analyzed the “Health and Fitness” market. Research into the top 100 sports-related applications, dissecting screens, and identifying user-resonating elements.
Testing Variations: From the insights of market research, I explored 4 different variations. I compared the rates of each variant to see which one was the most effective.
Closely collaborated with
Andrew Durkin Art Director
Shushu He UX Researcher
Dmytro Kovalenko Creative Producer
Denis Lovetsky Marketing Manager